A business biographical statement is yet one more credential
in your arsenal of job and business documentation. Bios are an essential and
necessary component that must be provided for many professional opportunities
and situations. A bio serves as a formal, personal introduction that vocalizes
your status as an illustration professional to potential employers and other
parties interested in you and the work that you do. Bios are needed when
applying for a job, posting on a blog, communicating through social media, etc.
© 2014 Don Arday |
A bio can be formal, entertaining, professional, or
secretively personal, and it may be necessary to write a bio as a specific
occasion demands. It is not uncommon for bios to be customized for the need at
hand. Regardless of what the purpose of your bio may be, there are certain
given pieces of information that will form its basis.
Your Name
Always introduce yourself, both on paper and in person. Don’t assume whoever is reading the bio
will have heard of you. In fact, assume that they know nothing about you. Use
your true name. The name you want to be referred to for the rest of your
professional career can also be included, but after your true name is stated.
Example: Elizabeth (Liz) Jamison although born in England, grew up stateside in
Indianapolis. Liz attended the Rochester Institute of Technology (RIT) where
she received a BFA in Illustration.
Your Profession
Not all of the places your bio may be seen, such as
Facebook, will be directly related to your profession, so it’s important to quickly and specifically identify your field of business.
Example: James
specializes in children’s book illustration; there are more than two-dozen
of his books available nationally.
Third Person
MOST importantly, you must write in the third person. THIRD PERSON IS THE STANDARD STYLE FOR A PROFESSIONAL BIO. Though your bio is written in the third person, it can still be made to sound personal, familiar, and friendlier.
Example: Ron
has been creating award-winning illustrations since 2009. This sounds less
egotistical and more believable than: I
have been creating award-winning illustrations since 2009.
Brevity
A bio is not a novel. In fact it is a story of a professional life in 300 words or less.
Start with what is essential to establish whom you are. Explain your
relationship to your field is and what your career desires are. For a boxer, it would be
his fight records and his physical statistics. For an illustrator it would be
accomplishments that are relevant to the illustration profession. Extraneous
details, in other words, information that is off topic has no place here. Due
to the limited format of social network sites and online web hosting sites, an
online bio will probably be even shorter with the most important information
coming in the first 25 words. Also be aware that certain venues limit the
number of words or characters allowed such as Twitter, which has a 140-character limit.
A less than 140-character example: Chicago born, and an alumnus of Northwestern U., Gary Miller has illustrated for Pepsi, Google, Reebok, and the NHL, with awarded success.
A less than 140-character example: Chicago born, and an alumnus of Northwestern U., Gary Miller has illustrated for Pepsi, Google, Reebok, and the NHL, with awarded success.
Accomplishments
Be certain to highlight your most important accomplishments,
Dean’s list, a juried national exhibition acceptance, etc. If an accomplishment
is significant accomplishment, then
include it. However, it is not necessary to repeat notable information that is
listed on your resume.
Example: Sarah will have a solo gallery in the 2018 Armory Show.
An Attention Getter
If you have a special accomplishment then state it. Something
you are, or can be identified with. If it is on your resume, don't expect
someone will find it. Use an accomplishment to hold a readers interest, or to
make a note. Illustrator’s who have some notoriety for a particular achievement
will state it along with their name.
Example: Aldo Mere known for his excellent digital vector art technique has worked with
John Lasseter at Disney...
Personality
It’s perfectly acceptable to include a statement or two that
will project a bit of your personality. This can add some character to your
written materials, which can in turn support the character of your visual
presentation. It also helps to humanize you in a way that would interest a
reader.
Example: When Don was three years old he knew illustration was in his cards, he couldn’t read the cards yet, so he relied on the pictures, from then on he was hooked.
Example: When Don was three years old he knew illustration was in his cards, he couldn’t read the cards yet, so he relied on the pictures, from then on he was hooked.
Closing Information
A good way to conclude a bio is with contact information,
short and sweet, such as an email or web address. You can’t assume that other
materials that already contain your contact information will accompany your bio.
Example: Susan can be contacted at susan@susanart.com.
Proofread
Your bio should be well thought out and carefully composed. Your
bio is a window that readers can look through to see what you look like. It is
important that there be no typos or improper use of language. And you can’t
always rely on a spell checker to catch all the mistakes. (See below.)
Example: Recently, Beth was also delited to here she recieved too awards from the
Society of IIIustrators, there top metals. The sentence should appear as: Recently, Beth was delighted to hear she
received two awards from the Society of Illustrators; their top medals.
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